Simplyhealth becomes sponsor of Great Run Series, kicking off with Sir Mo Farah in Edinburgh Cross-Country, on 7 January.
National disabled people’s charity Revitalise has been announced as Simplyhealth’s headline charity for 2017.
Revitalise, which provides respite holidays for disabled people and carers at its three accessible UK holiday centres, is set to benefit both financially and in terms of public awareness as a result of its association with Simplyhealth.
The appointment of Revitalise as Simplyhealth’s headline charity coincides with the latter’s unveiling as the latest sponsor of the Great Run Series.
Under Revitalise’s arrangement with Simplyhealth, runners enrolling for any of the Great Runs without a chosen charity will be encouraged to run for Revitalise. This will have a huge impact both on fundraising income, and also on awareness of the charity’s valuable work.
Simplyhealth’s sponsorship of the Great Runs commenced with the Great Winter Run and The Great Edinburgh International Cross Country – which starred Olympic champion Sir Mo Farah – on 7 January.
Revitalise has enjoyed a long-standing relationship with Simplyhealth through its ‘Before Breaking Point’ initiative, which was set up in 2013 and provides funding for disabled people and carers in financial hardship to take much-needed respite breaks with the charity.
In 2015, Simplyhealth agreed to fund a unique research program for Revitalise, conducted by the London School of Economics on the Economic Benefits of Respite Breaks. The results, due in April 2017, could support policy reviews and help Revitalise reach out to more people in need of respite support.
The Great Runs have become the UK’s biggest mass participation running series and include events in cities including Manchester, London, Bristol, Birmingham, Portsmouth and Edinburgh over distances from 5k to the half marathon, complete with events for children. The most well-known of the Great Runs is Newcastle’s Great North Run – the world’s largest half marathon – which takes place in September.